Big Data Transformation: More Significant than the Gutenberg Printing Press?
Last month I visited the Gutenberg Museum in Mainz, Germany. Until this visit, I had not fully considered the impact the invention of the printing Read MoreRelated Posts:Dun & Bradstreet’s Sara...
View Article5 Questions CEOs Should Ask to Energize the Next Staff Meeting
Twice this week, once at a client lunch and once during a dreaded staff meeting, the topic of how unproductive many staff meetings are came Read MoreRelated Posts:6 More Questions CEOs Should Be Asking...
View ArticleThe Power of Pricing: How to Improve Your Pricing and Profits
Your sales team defines price as what’s on the invoice. Your CFO defines price as ‘what we take to the bank’. Your customer says price Read MoreRelated Posts:The Price Is RIGHT: 5 Pricing Models...
View ArticleThe Elton John Brand: 4 Lessons About Marketing Management
I read with interest, several recent Elton John interviews in support of his latest (33rd) album release, The Diving Board. In a Read MoreRelated Posts:How to Measure InnovationDoes your Marketing...
View Article6 More Questions CEOs Should Be Asking to Fuel Business Growth
I had some interesting responses to my recent blog 5 Questions CEO’s Should Ask on Executive Street. The most interesting feedback was from a Read MoreRelated Posts:5 Questions CEOs Should Ask to...
View ArticleCenter for Creative Leadership: What Happens When You Take Marketing Seriously?
Greensboro N.C.’s Center for Creative Leadership (CCL) was a pioneer in understanding what makes a leader, and in applying this research through executive education. Since Read MoreRelated...
View Article5 Marketing Strategies Community Banks Use to Move Past Competitors
A recent Wall Street Journal article by Francesco Guerrera, Lenders Looking All Too Similar, quoted a tycoon as stating he chose his financial services Read MoreRelated Posts:Customer Input Essential...
View ArticleMake Marketing Accountable: 6 Actions CEO’s Should Take in 2014
I read with interest the recent HBR blog article How CMOs Can Get CFO’s on Their Side with great interest. The authors content that “marketing Read MoreThe post Make Marketing Accountable: 6 Actions...
View ArticleThe Era of the Informed Customer: Have You Changed How You Sell?
The Wall Street Journal reported that UPS struggled with last minute Christmas demand from Amazon, Kohl’s, Wal-Mart and other online sellers. It should be no Read MoreThe post The Era of the Informed...
View ArticleThe One Strategic Question Every Marketing Consultant Should Ask
When consulting with businesses, one of the fundamentals I look at is whether their business strategy and marketing efforts are in alignment. Just like a Read MoreThe post The One Strategic Question...
View Article7 Benchmarking Questions To Consider When Establishing a Marketing Budget
What’s the Right Size for Your Marketing Budget? One of the first questions clients ask is what the appropriate spend or budget should be for Read MoreThe post 7 Benchmarking Questions To Consider...
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